Take action from customer behavior. Harness real-time customer behavior data to make rules that work for you. Trigger rules-based, multi-channel messages based on customer behavior data from your app or product. Your messages will feel more personal when they’re perfectly timed and triggered with an advanced rules-engine. Create groups of similar people using things you know about a person, or things they’ve done to better inform what you say to them. Tap in to a stream of everything someone has done, and how they’ve interacted with the messages you’ve sent. Measure your success with opens, clicks and most importantly: conversions. Add your own HTML or use ours and use liquid templating to merge in data like {{customer.first_name}}. Over 900 customers send 100s of millions of messages every month on our enterprise-grade infrastructure.