Drip may just be the first email marketing tool to make marketing automation accessible to the masses. It’s grass-fed, organic software lovingly handcrafted in California. We know software is only one piece of the puzzle, so although we invest a tremendous amount of creative energy into crafting Drip, we also focus on making every interaction with us knock your socks clean off and into the wash. Build incredible workflows. Get incredible results. Send opt-ins to Drip using your favorite tools (or use ours). Create beautiful, highly-effective emails that reach inboxes. Understand your customers better and personalize campaigns. Gather powerful & insightful reports. Experience marketing automation built for your business.