Pardot is B2B Marketing Automation by Salesforce, helping companies exceed their revenue goals, build a team of marketing and sales superheroes, and do more with the resources they already have. Pardot’s lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

 
Plans are priced affordably for the SMB market.